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NEW TOOL PRESS RELEASE

Wednesday, August 14, 2013

Fernando Fiore, a leading voice in Spanish-language soccer media, with Makita’s exclusive 7-1/4” Framing Blade featuring the logo of the Mexican National Soccer Team.

The Makita FMF Blade is engineered with premium features for construction building applications.

The Mexican National Soccer Team (Federacion Mexicana de Fútbol, or “FMF”) has emerged as one of the top teams in the world, with a loyal fan-following to match.

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Media:
Wayne Hart
Communications Manager
Makita U.S.A.
(714) 522-8088 x 4410
whart@makitausa.com

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(800) 4-MAKITA
makitatools.com

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MAKITA® DELIVERS EXCLUSIVE “FMF” SAW BLADE FOR HISPANIC CONTRACTORS WITH A PASSION FOR SOCCER

One-of-a-kind blade features logo of top-ranked "FMF" Mexican National Soccer Team

Makita® has released an exclusive 7-1/4" Saw Blade featuring the logo of the Mexican National Soccer Team. 

Makita 7-1/4 in. 24T FMF Ultra-Coated Framing Blade (#A-95928-10).

Makita, the Official Power Tool Sponsor of the Mexican National Soccer Team (Federacion Mexicana de Fútbol, or "FMF"), created the one-of-a-kind blade for the growing ranks of Hispanic contractors who follow FMF soccer. It’s the latest in Makita’s ongoing engagement with this expanding market. 

"The passion and loyalty of the FMF fan is unmatched in the world of soccer," said Raquel Portillo, Makita marketing specialist, emerging markets. "With World Cup 2014 fast approaching, Mexico is battling through the qualifying rounds and the focus of frenzied FMF fans has intensified. For the Hispanic contractor who wears a tool belt to work, and wears the green, white and red colors of their beloved FMF on game days, the new FMF blade is a powerful symbol of this fan’s unwavering support."

Premium Blade Engineered for Pro Contractors
The Makita 7-1/4" 24T FMF Ultra-Coated Framing Blade (#A-95928-10) is engineered with premium features for construction building applications. Each of the blade’s 24 teeth have an innovative "M" shape with two cutting points, so the blade cuts quickly but with the smooth finish typical of a 48-tooth blade. The blade is ultra-coated for reduced pitch build-up, with high-grade C-3 fine-grain tungsten carbide tips for improved durability. The blade is ideal for cutting rough framing lumber, pressure treated wood, plywood, OSB, and other engineered lumber.

FMF Blade Coincides with World Cup Qualifying Rounds
The exclusive Makita FMF Blade coincides with the approach of World Cup 2014 in Brazil. World Cup, which takes place every four years, is soccer’s premier championship tournament and the world’s largest sporting event.

"2013 is a qualifying year for the World Cup and Mexico is still a contender, so FMF fans everywhere are supporting their team," said Portillo. "Our distributor partners tell us that many of their customers are big FMF fans, so in this World Cup year our exclusive FMF blade gives them a new way to connect with this audience."

Reaching the Hispanic Contractor
Makita’s active sponsorship of the Mexican National Soccer Team, as well as Major League Soccer (MLS), is a key part of the company’s effort to integrate the Makita brand into the life of the Hispanic contractor. The FMF team plays up to eight "friendly" matches in the US each year in sold-out stadiums. On game days Makita can be found at the stadium pre-game area with fans offering hands-on demonstrations of the very latest best-in-class power tool solutions, as well as other activities in conjunction with local distributors. 

Another aspect of Makita’s leadership position in Hispanic marketing is the ongoing partnership with soccer broadcaster Fernando Fiore. Fiore, perhaps the most recognized voice in Spanish language sports media, has anchored Univision's FIFA World Cup coverage and is the host of Republica Deportiva.

"Fernando Fiore is an authority in Spanish language sports media and a trusted voice for millions of soccer fans," said Portillo. "He has created a genuine connection with the Hispanic community."

Makita’s partnership with Fernando Fiore extends across a number of platforms including exclusive in-store activations, jobsite visits with contractors, and promotions built around Fiore’s personality and profile.

For more on the Makita FMF Blade, including a new jobsite video, go to makitatools.com/FMFblade

About Makita
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion, and 12V max Lithium-Ion. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology (AVT®), MM4™ 4-Cycle outdoor power equipment, Super Joint System - SJS® grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT™), and Impact GOLD™ insert bits and fastening accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. You can follow Makita at facebook.com/makitatoolspage and twitter.com/makitatools. The Makita Teal color is the trade dress of Makita Corporation and is protected under common law and registered with the U.S. Patent and Trademark Office. Makita is Best in Class Engineering.


 

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