MAKITA SHARPENS FOCUS ON YOUTH WITH NEW WEBSITE EXPERIENCE THAT DELIVERS STREAMING VIDEO, INTERACTIVE CONTENT, AND MORE
November 13, 2007 – La Mirada, CA – Makita U.S.A., Inc., manufacturer of high quality industrial power tools and accessories, is proud to announce the launch of its new website, www.makitatools.com. The new website features a modular design with streaming video, animated product call-outs, up-to-date information on Makita’s sponsorship of Supercross and MLS/Soccer sponsorships, promotions, and more.
“The new Makita website uses sound, video, and cutting-edge content to deliver a more dynamic online experience that the younger pro tradesperson wants,” said Brent Withey, Brand Manager. “We’re the first in our category to bring this level of online interaction to the serious tool user.”
Makita’s new website features dynamic interactive content highlighting Makita innovative products, including the 18V LXT Lithium-Ion Series of cordless tools, Anti-Vibration Technology (AVT), 7-1/4” Magnesium Saws, Super Joint System (SJS) Grinders, Diamond Blades, and Power Cutters.
Each product category is supported with streaming video clips featuring end-user testimonials and technical information, interactive product detail, product models, and related accessories.
“The format of our new web page allows us to go deeper on our best-in-class products and the innovative features that define them,” said Withey. “This interactive presentation makes these cutting edge technical features come alive. It clearly defines the solutions that Makita offers to serious tool users.”
In addition to the dynamic new homepage feature, the website includes detailed information on all of the company’s industrial quality power tools. The site also offers links to the company’s growing ranks of sponsorship partners, including Suzuki, Major League Soccer, Kicker, Ogio, and West Coast Customs.
Makita USA, Inc. is a leading manufacturer of over 450 professional, industrial quality power tools and has over 5,000 industrial accessories. Makita’s LXT Lithium-Ion is backed by Makita’s new three-year warranty and all other Makita tools are covered by a one-year limited warranty against defects in materials or workmanship and may be serviced at any of our 25 factory service centers or by more than 1,000 authorized service centers nationwide. Makita USA, Inc.’s home office is located in La Mirada, California and operates an extensive distribution network located throughout the U.S. For more information, please contact us at 1-800-4-MAKITA (1-800-462-5482) or visit the website at makitatools.com.